The work of London-based, Persian-born interior designer Alidad is the realization of a fantasy of splendor in elegant brocade and rich damask. Award-winning interior designer Alidad is renowned for creating interiors of comfort made from a warm, glowing elegance with richness, color, and sumptuous materials. His work is associated with the exacting use of intricately patterned antique and modern textiles, upholstered furniture, and a high quality of craftsmanship. This book presents his unique aesthetic—a kind of controlled glamour that embraces exotic forms, patterns, and fabrics while at the same time evoking the timeless and comforting. Alidad offers a compelling visual survey of his projects, from apartments in London and Paris and villas in Beirut and Kuwait to seaside homes in Sardinia and Cornwall. The work of Alidad is a resplendent tapestry, sewn through with color upon color and texture upon texture. The book also illustrates creatively for the reader Alidad’s approach to the practical issues of interior decoration, from architectural alteration and furniture design to choosing appropriate textiles, and it serves as an intimate resource and an entry into the secrets of evocative design. "One of the Best Design Books of Fall 2013" ~Elle Decor

“We’ve been smitten with London-based designer Alidad for eons. In the first book dedicated solely to his work, we are bewitched by his bravura performance of Orientalism and chinoiserie spanning baroque to neoclassicism, mixing, layering and patterning.” ~PaperCity Magazine