Mind Your Manners has become a 50,000-copy bestseller and the standard guide to European business cultures for over a decade. Now in a fully expanded and updated third edition, this practical guide contains a further fifteen country chapters including all the additional countries.
Understanding the nature of cultural diversity is one thing-managing it day-to-day is quite another! When doing business internationally, culture shock and sometimes culture clash is unavoidable. John Mole's Mind Your Manners: Managing Business Cultures in the New Global Europe is a comprehensive guide that explores cultural aspects of dozens of individual European countries as they relate to global business. Now in a fully expanded and updated third edition, Mind Your Manners includes every countriy-from the Baltics to the Balkans-applying for membership to the European Union, the world's biggest global market, and many others."
We do need to increase our understanding of each other's cultures - fast. So buy this book and keep it in your briefcase.
