With over 200 stunning color images, this volume explains the forces behind Aston Martin as a world-leading carmaker and celebrates the cars' speed, durability, reliability, sophistication, leading technology, and sporting nature. The story behind the iconic prowess, spirit, and mobility of this great enterprise is introduced in the preface by Sir Stirling Moss. By recounting his career as a race driver for Aston Martin, he sheds light on the swift development in style, technology, force, and sophistication that led the make to acquire its legendary status. The chapter "Heritage" provides an engaging and broad-sweeping historical account of the car maker; "Technology" reveals Aston Martin's aim to push technological boundaries while committing to traditional craftsmanship; "Design" closely examines Aston Martin's interior and exterior stylistic innovations and their influence on the public perception of the car maker; "People" focuses on key figures David King, Marek Reichman, Ulrich Bez, and Ian Minards. We learn how they rose into their current positions and about the significant influence of their work philosophies, achievements, and contributions on the development of the brand; "Legend" explores the public's perception of Aston Martin through the influence of James Bond, cinema, curiosities, communications, and marketing.