This book uses the notion of postfeminist healthism-a conception of health at the intersection of postfeminism, neoliberalism, and consumerism-to explore key topics in women's mental and physical health.

Winner of the 2021 BPS Book Award: Academic Text category, this groundbreaking book employs a transdisciplinary and poststructuralist methodology to develop the concept of 'postfeminist healthism,' a twenty-first-century understanding of women's physical and mental health formed at the intersections of postfeminist sensibilities, neoliberal constructs of citizenship and the notion of health as an individual responsibility managed through consumption. Postfeminist healthism is used in this book to explore seven topics where postfeminist sensibility has the most impact on women's health: self-help, weight, surgical technologies, sex, pregnancy, responsibilities for others' health and pro-anorexia communities. The book explores the ways in which the desire to be normal and live a good life is tied to expectations of 'normal-perfection' circulated across interpersonal interactions, media representations and expert discourses. It diagnoses postfeminist healthism as unhealthy for both those women who participate in it and those whom it excludes and considers how more positive directions may emerge.¿ By exploring the under-researched intersection of postfeminism and health studies, this book will be invaluable to researchers and students in psychology, gender and women's studies, health research, media studies and sociology.

"In this brilliant and original book Riley, Evans and Robson introduce the concept of 'postfeminist healthism' - a set of ideas that shape our thinking about everything from weight to sex to pregnancy and pro-Ana. With vivid and up-to-date examples, the authors launch a new research agenda, outline a novel critical perspective, and outline a set of ideas that look set to shape health studies for years to come. This is a must-read for anyone interested in women's mental and physical health today." - Rosalind Gill, City, University of London, UK "Postfeminism is a complicated topic, but one that has emerged as a pressing social and political concern. In this?intriguing book, Riley, Evans and Robson explore issues of health and embodiment as they are viewed through the lens of postfeminism. They get to the crux of why embodiment continues to be such a huge focus of contention and controversy globally." - Deborah Lupton, University of Canberra, Australia "This book offers a series of exciting, critical analyses of contemporary femininities within mediated and mundane health-related contexts. The authors offer a distinctive and coherent theoretical position to help us understand and navigate the complexities and contradictions of doing gender in a postfeminist landscape - an impressive achievement!" - Brendan Gough, Leeds Beckett University, UK