An artists community is planning something big for this year's gathering - something to put them back on the map. The sudden influx of capital piques the interest of a couple of investigators searching for the mysterious benefactors. Thousands of miles away Avery Krizan and Aisha Sandoval recount their journey through Primera, their encounters with the local color, and what exactly led them to this place. Was it the search for a book? Wanderlust? Some sort of conspiracy? "Build you and the world will come" and in time all three things - the dream, the dream-come-true, and the memory - will merge.