Put buyer experience and selling resources front-and-center to boost revenue Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice.
PRAISE FOR SALES ENABLEMENT
> --DOUG J. CHUNG, Associate Professor of Business Administration, Harvard Business School
> --SCOTT SANTUCCI, Chairman and President, Sales Enablement Society and Chief Catalyst, Growth Enablement Ecosystems
"How do companies align with changing customer behaviours while nurturing their collective talent and driving sustainable growth? Sales Enablement tackles these challenges and offers a clear framework to quantify, integrate, and improve all customer facing functions."
--LEE BARTLETT, Author of The No.1 Best Seller, Sales Leader, and Tech Entrepreneur
> --MIKE KUNKLE, Vice President of Sales Transformation Services, Digital Transformation, Inc.
"Sales enablement is a critical function in helping sales achieve the highest levels of performance. But getting the highest value from your sales enablement organization requires strong sponsorship, a customer/sales focused charter, and disciplined execution. In Sales Enablement, Byron and Tamara provide a clear roadmap in making sure your sales enablement organization achieves its goals!"
--DAVE BROCK, Author of Sales Manager Survival Guide, CEO at Partners In EXCELLENCE
> --ROBERT M. PETERSON, PhD, Dean's Distinguished Professor of Sales, Northern Illinois University