After the Labour Party's landslide victory in 1997, the results were analyzed. Issues at the top of the agenda included party leader image, campaign strategy, the sleaze factor, the effect of the media and changes in the electoral geography of Britain. This volume records the discussion. 'This should prove an invaluable source for future students of British political life at the end of the twentieth century.' - Contemporary Review


'Contains many fascinating studies that necessarily require of the critical reader an advanced understanding of quantitative methods.' - British Journal of Politics and International Relations