This textbook is designed to help students understand the key issues of global business by connecting theory with reality. Divided into three parts, it covers critical issues of international business, introducing readers to topics they will connect with, and discussing core concepts.

This textbook is designed to help students understand the key issues of global business by connecting theory with reality. Divided into three parts, it covers critical issues of international business, introducing readers to topics they will connect with, and discussing core concepts. With a user-friendly pedagogy and a host of helpful visuals, the authors offer a practitioner's perspective on global business knowledge, examining familiar theory on trade, direct investment, and political environment alongside fresh topics, like geopolitical conflicts, emerging markets, and sustainability. Over sixty case studies are included to illustrate the magnitude and complexity of global business involving different stakeholders. Undergraduate students looking for an introduction to international business and graduate students looking to apply their knowledge will find Global Business stimulating, since it demonstrates how theories and concepts work in real-world business settings.

"Paik,Chen, and Kwonprovide an impressive exploration of the main drivers of global business and their implications for international business practice. Thisbook offers practical, actionable and relevant discussions of the most important aspects of international business, presented in an easy-to-use and understandable fashion." ? Jonathan Doh, Villanova University, USA,and co-author, International Management: Culture, Strategy and Behavior "Through the use of case studies, Paik, Kwon, andChen's book provides an important bridge between theory and practice, thus making it a useful resource to students and practitioners who areinterested in understanding and managing in a global context. The book covers a comprehensive range of topics, including the institutional environment of international business as well as the management of different aspects of the value chain."Rosalie L. Tung, Simon Fraser University, Canada