Positive and healthy customer service experiences will be the life blood of corporate growth and success today. It does not depend which industry you are part of, the elements of customer service are transferable across industries. Besides providing people service at some level, we are ourselves customers in our daily lives of various products and services and need to know what are the best service levels provided globally to enable our service providers to raise the bar of service standards. In today's environment, where products are becoming increasingly similar, customer service is no longer a luxury, but the need of the hour. Taking the reader into wonderfully narrated story filled with examples, the authors deliver a great message and learning experience for any organization large or small, as to how to deliver world class service, retain customers and develop brand loyalty.