How to compete in a world dominated by tech giants.
A collection of HBR's latest, smartest, and most urgent articles on how the tech giants and a new breed of monopolies have changed the competitive landscape. The book explores what you organization needs to do to survive and thrive in a winner-take-all economy, explains how an unequal playing field between businesses presents new challenges, shows how the trends are accelerating, and provides the steps you need to take now.
- Curates HBR's latest and most important thinking on the new digital monopolies, tech giants, and corporate inequality.
- Explains how businesses must reevaluate their strategy and operations in an age of widening inequality that is dominated by a handful of mega-firms.
- Provides a range of diverse contributors and viewpoints with clear takeaways. From foundational basics to research to use cases--all with HBR's quality and rigor.
- Introduces readers to the topic. Provides the essential basics and prepares them for more in-depth engagement.
- Provides intermediates with a refresher on the basics of the topic and extends their knowledge with HBR's most cutting-edge, forward-looking, and provocative content on the topic. Answers the question "What does HBR have to say about competing against the tech giants?" for readers who are concerned about monopolies and mega-firms and trust our brand.
- Features an introduction, tying the book together, from one of HBR's leading experts on the topic.
- Key bullet points at the end of each chapter to give readers immediate takeaways.
Audience: Leaders and managers at all levels who want to know more about how to compete in a world dominated by a handful of tech megafirms, and what they should do about it. Executives who need to take corporate inequality into account when making strategic decisions. HR leaders who need to take inequality into account when designing jobs and compensation packages. Any reader who is concerned about the societal impact of the dominance of the tech firms, inequality in business, and wants to better understand business's role.
