Cosette Kies ( D.L.S., Columbia) is Chair and Professor, Dept. of Library Science, Northern Illinois University. As a library practitioner, she has been involved in public relations and marketing at the local, state, and national level. She has published two previous books on the subject: Problems in Library Public Relations (Bowker, 1974) and Projecting a Positive Image Through Public Relations (ALA/AASL, 1979), as well as writing numerous articles and conducting workshops and classes in various aspects of marketing and public relations.