The author of the book lovingly calls it a naïve attempt to make the art world a little bit happier. After living and working in the art world for the past fifteen years, Christoph Noe brought pen to paper to gather some thoughts on how to navigate in the culture industry. "It first developed foremost as a guide for myself as I continuously challenge the mission that I am on in the art world, asking myself why I am still doing what I am doing. Or sometimes, more dramatically, "If art is used in therapy, why do we almost need therapy when working in the art industry?" With a strong believe in the power of art and cultural creation and over multiple conversations and with the encouragement of my art- world crew, I came to the conclusion that these guidelines can function as a possible motivator, as a collection of thoughts or critical questions not only for myself but also for other people and collaborators working in the scene." Christoph Noe Somewhere in the art world, September 2022