As the first volume of a two-volume set that examines the interaction between social transformation and visual culture in contemporary China, this book explores the visual construction of popular culture, avant-garde art, and grassroots media culture.

Drawing on an approach of Marxist historic materialism and academic resources of sociology, communication, and art, this study of contemporary China's visual culture emphasizes two inter-related aspects - the visual construction of society and the social construction of the visual. It seeks to unravel how visual culture is produced and constructed, as well as how it reflects the profound social transformation and reshapes people's understanding and experience of modernization. In this volume, the contributors revisit popular culture, avant-garde art, and grassroots media culture in contemporary China, analyzing the visual image and representation, and visual culture's role in social construction. In doing so, the book also reveals the cultural tension of contemporary China, in which the visual aspect figures prominently.

This book will serve as an essential read for scholars and students of China studies and cultural studies, as well as all levels of readers interested in visual culture in contemporary China.