Sales people are often a breed apart; being their trainer is an ambitious, but rewarding challenge. Founded in the competencies of world-class selling, this title approaches training sales people with a different strategy - effective, results driven training that closes sales.

Sales Training Basics recognizes the need to focus on top-line revenue through proven and cutting-edge techniques for improving sales team performance. This book offers practical and field-tested advice on designing programs that provide the right activities and techniques for the often-challenging value-focused sales audience. In addition, time-saving sales training pathways are offered on the use of technology. The book also shows readers how to align learning and training programs to organizational goals.