This work addresses the unique concerns of professionals who wish to sell their services successfully and to feel comfortable about doing so. Topics covered include: market planning; selling skills; competitive tendering; and account management.

There are several books about promoting your practice, but nothing about selling it--with which many professionals feel uncomfortable. The book fills the gap.<br /><br />This is a much-needed book which addresses the unique concerns of professionals who wish to sell their services successfully and to feel comfortable about doing so.